La Casa

Behavioral Health

Roswell, New Mexico is seeing a spike in cannabis use in adolescents. La Casa Behavioral Health, a non-profit community resource, conducted research and found that local teens are using the substance to escape from anxiety, depression, and loneliness — in numbers echoing a disturbing national trend. We drew inspiration from a timeless teenage outlet — journals — to touch the hearts of adults and help them realize kids are hurting, encouraging them to be there for a child so they would be less likely to turn to weed.

Billboards, grocery carts, and web banners led parents, mentors, and teachers to a website that informed them of the dangers of cannabis use in minors and how they can help prevent it.

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