How do you get people to talk about their death, let alone purchase their own funerals when they’re still alive? By battling the taboo with a scattering of humor.
Pre-roll videos showed people that trying to make their death easier on loved ones can actually make grief a lot more difficult for them. (Bonus: I got to lie in a real-life casket as a pre-corpse. Bucket list item: CHECK.)
Full-page inserts in the local newspaper invited readers to fill in the blanks about their funeral wishes so their family won't have to when the time comes, and encouraged families to talk about their final wishes together.
All work done at McKee Wallwork.